The NCAA x Meta NIL Empower Program is geared at helping NCAA women student-athletes maximize name, image and likeness opportunities and prepare for life after sports.
Participation in the NCAA x Meta NIL Empower Program gives athletes:
- Direct access to Meta product experts to learn how to build a personal brand, grow an audience and maximize NIL opportunities across Meta’s platforms.
- Connections and networking opportunities with other women student-athletes and industry professionals.
- Gifting and swag.
Select athletes, as a result of participation, may receive:
- 1:1 Meta support.
- Priority for Meta editorial and product marketing opportunities.
- Exclusive access to NCAA events and career development opportunities.
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How is the program structured?
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There will be one fall program (September-November 2024) and one spring program (January-March 2025). Each program will include three virtual sessions. Attending virtual sessions is strongly recommended. All sessions will be recorded, and detailed recaps will be provided. We recommend student-athletes apply for the program opposite their sport season to have adequate time to dedicate to the program.
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Who should apply for the NCAA x Meta NIL Empower Program?
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Athletes who identify as women across all sports and divisions are encouraged to apply. Program requirements:
- Must be a NCAA women’s sport athlete.
- Must have at least one year of college eligibility remaining.
Each program will include 50 student-athletes. Athletes will be chosen by Meta based on a set of criteria including diversity across sports and divisions, current social media presence, and why they want to join the program.
I would highly recommend the NIL Empower program as it provides a robust network for like-minded female college athletes to grow and support each other, both locally and nationally. The program fosters a community where athletes can share experiences, gain valuable insights, and build strong professional connections that are essential for personal and career development. Paige McCormick, University of Louisville Swimming & Diving
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Success by the numbers:
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Group Results from the Fall Cohort
- +30M Reels plays
- +2,500 IG Feed posts
- +600 Threads
- 15 Content Franchises started
- 11 Fundraisers started
Individual Results from the Fall Cohort
- Biggest follower growth: +265%, +5.2K followers
- Biggest Threads follower growth: +268%, +414 followers
- Most Reels produced: 79 Reels, 1.7M plays
- Most donations raised: $210 raised
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How do you apply for the NCAA x Meta NIL Empower Program?
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At this time, applications are closed. Please stay tuned for upcoming updates and additional information for your chance to participate in the NCAA x Meta NIL Empower Program.
For questions about this program, please reach out to Mikaela Topper: MTopper@NCAA.org
