DI Women's Basketball Champ Info

20245WOMEN'S FINAL FOUR

2025 NCAA® WOMEN'S FINAL FOUR®

Tampa Bay | Amalie Arena | April 3 - 6

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Tourney Town presented by Capital One

Free event open to the public!

Tip-off your weekend with a trip to Tourney Town presented by Capital One. Tourney Town is a FREE festival jam packed with special appearances, interactive games, giveaways, historical and Women's Final Four team displays, photo opportunities, basketball contests, food, licensed merchandise and more!

Be at the epicenter of women’s basketball with activities and events for the entire family. Tourney Town is the best way to celebrate Women’s Final Four weekend in Cleveland. Plus, entry is free for this experience you don't want to miss!­

Location
Huntington Convention Center of Cleveland
300 Lakeside Avenue, Cleveland, OH  
   
Hours of Operation (ET)
Date Time
Thursday, April 4 3:00 p.m. - 8:00 p.m.
Friday, April 5 9:00 a.m. - 5:00 p.m.
Saturday, April 6 9:00 a.m. - 5:00 p.m.
Sunday, April 7 9:00 a.m. - 2:00 p.m.
Daily Schedule of Events & Sponsor Activations
   
Cost
FREE for all ages!  
  • Click HERE for security and bag policy.
  • Click HERE for Event & Venue Maps
  • Click HERE for additional parking options throughout Downtown Cleveland.
 

 

Beyond the Baseline (Located in Tourney Town)

A series of exciting opportunities at Beyond the Baseline focused on providing professional development opportunities through a mix of women-centric panel discussions, networking, social events and one-on-one interactions with coaches, administrators, professional athletes, business leaders and fans of the game. The goal is creating diverse conversations to allow women leaders to show the parallel between business and basketball, specifically leadership advice for recruiting, motivating and winning as a team on the court or at the office. Come celebrate women’s basketball and women’s advancement through excellence at Tourney Town!

 
 
Tourney Town
TTown
 
 
 
Tourney Town presented by Capital One will have a full schedule of activities, interactive games, performances, autograph sessions and so much more!
 
Capital One Cardholders head to the dedicated waiver & entry line into Tourney Town for exclusive access!
 
Quick Links: Thursday  I  Friday  I  Saturday  I  Sunday
 
Thursday, April 4
Time (ET)
Event
Location
3:00 p.m.
Doors Open
Huntington Convention Center
3:30 - 4:30 p.m.
Basketball Match 'em All
Capital One Center Court
4:30 - 5:30 p.m. Arike Ogunbowale Appearance AT&T
5:00 - 6:00 p.m.
Halftime Games with Tracey
Capital One Center Court
5:00 - 6:00 p.m.
6:30 - 7:30 p.m.
H.O.R.S.E.
Capital One Center Court
8:00 p.m. Tourney Town Closes Huntington Convention Center
Friday, April 5
Time (ET)
Event
Location
9:00 a.m.
Doors Open
Huntington Convention Center
9:00 - 11:00 a.m.
Read to the Final Four
Capital One Center Court
9:00 a.m. - 4:00 p.m.
 
Special Appearances:
By Jordana: 9:00 a.m. - 4:00 p.m.
Drea Knows Best: 11:00 a.m. - 3:00 p.m.
Swin Cash: 11:15 a.m. - 12:15 p.m.
Briana Green: 1:30 - 3:30 p.m.
 
Nissan
11:00 - 11:45 a.m.
11:30 - 12:30 p.m. Shaylee Gonzales Appearance AT&T
Noon - 12:45 p.m.
Mascot Challenge presented by AT&T
Capital One Center Court
1:00 - 2:00 p.m.
Women's Final Four Pep Rally
Capital One Center Court
1:00 - 2:00 p.m. Zia Cooke Appearance Capital One
1:00 - 2:00 p.m. Sheryl Swoopes Appearance AT&T
2:00 - 3:00 p.m.
2:30 - 3:30 p.m. Basketball Match 'em All Capital One Center Court
4:00 - 5:00 p.m. Musical Basketball Capital One Center Court
4:30 - 5:00 p.m. Zia Cooke Appearance Coke
5:00 p.m.
Tourney Town Closes
Huntington Convention Center
Saturday, April 6
Time (ET)
Event
Location
9:00 a.m.
Doors Open
Huntington Convention Center
9:00 - 10:00 a.m.
Basketball Match 'em All
Capital One Center Cour
9:15 - 10:30 a.m.
10:00 - 11:00 a.m. A'ja Wilson Appearance AT&T
10:00 a.m. - 3:00 p.m.
 
Special Appearances:
By Jordana: 10:00 a.m. - 3:00 p.m.
Drea Knows Best: 10:00 a.m. - 2:00 p.m.
Lindsay Whalen: 11:30 a.m.- 12:30 p.m.
BallisLife: Lolo Fitzmo & Ty Glover: 12:30 - 2:30 p.m.
 
 Nissan
10:30 - 11:30 a.m.
Musical Basketball
Capital One Center Court
11:00 a.m. - Noon
11:00 a.m. - Noon Aliyah Boston Appearance Coke
11:15 a.m. - 12:15 p.m. A'ja Wilson and Allisha Gray Appearance Army
Noon - 1:00 p.m.
Wheelchair Basketball featuring:
USOPC, College All-Stars and
Cleveland Wheelchair Cavaliers
Capital One Center Court
1:00 - 2:00 p.m.
2:00 - 3:00 p.m. Sue Bird & Diana Taurasi Appearance Capital One
2:30 - 3:30 p.m.
H.O.R.S.E.
 Capital One Center Court
3:00 - 4:00 p.m. Tamika Catchings Appearance AT&T
3:00 - 4:00 p.m. Empowering Women and Girls in STEM Beyond the Baseline 
3:30 - 4:30 p.m. Halftime Games with Tracey Capital One Center Court
5:00 p.m.
Tourney Town Closes
Huntington Convention Center
Sunday, April 7
Time (ET)
Event
Location
9:00 a.m.
Doors Open
Huntington Convention Center
9:00 - 10:00 a.m. Musical Basketball Capital One Center Court
9:30 a.m. - 2:00 p.m.
 
Special Appearances:
By Jordana: 9:30 a.m. - Noon
Arike Ogunbowale: 11:00 a.m. - Noon
Tamika Catchings: 12:30 - 1:30 p.m.
 
 Nissan
10:15 - 11:30 a.m.
 Beyond the Baseline 
10:30 - 11:30 a.m. Basketball Match 'em All Capital One Center Court
Noon - 1:00 p.m. World's Largest Game of Knockout! Capital One Center Court
1:00 - 2:00 p.m. Haley Jones Appearance ESPN
1:15 - 2:00 p.m. Halftime Games with Tracey Capital One Center Court
1:15 - 2:00 p.m. Candace Parker Appearance AT&T
2:00 p.m. Tourney Town Closes Huntington Convention Center
*All times local and subject to change. Event schedule is subject to change.

 

Partner Activations

 
AT&T
AT&T is connecting you to the Madness like never before at the Women’s Final Four 2024 with a Tourney Town space that will change how you experience the game! Show off your skills in a custom shooting game on AT&T’s immersive digital basketball court, connect with talent for a once-in-a-lifetime autograph session, and take your Tourney Town experience to the next level with AT&T.
 
Capital One
The Capital One Fan Zone is the place to be at this year’s Women’s Final Four Tourney Town, presented by Capital One. Prepare for Gameday like one of your favorite players and recreate your best media day moment, take your photo with the Championship trophy and get fun prizes along the way. Being a Capital One cardholder has its perks, show your card at the Fan Zone Merchandise area to create your own bucket hat. Don’t forget to show your card at any Event 1 merchandise checkout to receive 10% off your exclusive Women’s Final Four merch!
 
Home Depot
Stop by the Tool Shaq Built By The Home Depot to take a photo with a living bracket made from thousands of live flowers, paint your own Final Four court design, and show off your moves against Shaq at “The Big Dance Off”. Shoot your shot at “Shaq’s Shooting Drills” for a chance to win sport towels, shooting sleeves and “bucket” hats!
 
Coke
Coca-Cola Zero Sugar is celebrating fans’ impact on the Final Four with an experience that brings them into the spotlight. Fans can step into a recording booth to create a personalized AI-generated hype video and pose for a “Fan of the Year” magazine cover as Coke bottle confetti rains over them. And because fan work is thirsty work, they'll enjoy refreshing samples of ice-cold Coca-Cola Zero Sugar!
 
Nissan
Nissan invites you to explore a city overtaken by the thrill of March Madness. Hit the KICKS pop-up shop, illuminate your greatness from downtown, showcase your handles in the lane, and meet some of your favorite NCAA legends. It's Madness Season - and nothing is out of bounds.
 
POWERADE
It Takes More to have YOUR Final Four moment. POWERADE is giving fans the chance to put in the non-stop, year-round grind that leads to college basketball's biggest stage. They will be taken through different seasons of preparation and practice, with an epic dunk moment that lands them at a Final Four Finish. Fans will receive an animated digital poster showcasing their journey to greatness, and samples of POWERADE to hydrate them as they put in the work.
 
Army
The U.S Army is taking this opportunity to engage with prospects and influencers at the Women’s Final Four activation to share the benefits of a career in the Army. Our Foxtrot Hotel asset is a highly interactive and a completely unexpected way for the U.S. Army to engage with prospects and music fans around the country. It’s eye-catching exterior draws prospects inside to discover new tunes on our custom listening stations, snap photos until their hearts are content and discover how the U.S. Army can be the stage for their greatest achievements. We will also be getting their attention by distributing custom giveaways to those who are interested in participating and getting to know more about the possibilities the Army can offer!
 
ESPN
ESPN is bringing a stylized, immersive, high-touch photo experience to Women’s Final Four Tourney Town, transporting fans backstage into a college basketball media day. The activation is a nod to the ESPN marketing campaign, "That's Our Move: On The Biggest Stage" giving fans the full VIP Rockstar treatment complete with a photoshoot quality souvenir.
 
Event One
Make sure you stop by the Women’s Final Four Authentic Team Store, located by the exit, while you are at Tourney Town. There is a wide variety of headwear, apparel and novelty items that you can choose from to help remember your experience at the 2024 NCAA Women’s Final Four.
 
Wilson
Visit the Wilson Sporting Goods booth where you can dribble the first-of-its kind 3D printed Wilson Airless Basketball. You will also have the opportunity to learn about the Wilson Title IX basketball that you helped design at last year's Womens Final Four®. Enter to win a Title IX basketball or a Wilson prize pack made up of special edition 2024 Women's Final Four® products, and shop the Official Basketball of Women’s Final Four® along with a selection of NCAA® branded merchandise and new sportswear.
 
Destination Cleveland
Destination Cleveland’s booth will serve as an information hub to provide attendees with resources and recommendations on how to make the most of their time in Cleveland. NASA Glenn will be present to promote the Total Eclipse Fest happening April 6-8 at Northcoast Harbor, and promote safe eclipse viewing.